Benela company was established in 2003 in Slovakia as privately owned independent subject. In that very year the company started to represent Austrian company Montavit. Representation of Montavit was terminated as of 1.1.2020.

In 2004 the agreement on representation of OM Pharma (Switzerland / currently Vifor Pharma Group) was concluded.

In 2009 the cooperation with Himalaya Herbal Healthcare was initiated.

In 2016 sister company Belesca was established, which took over the representation of Himalaya Herbal Healthcare and which is exclusive importer of Himalaya nutritional supplements and Himalaya Herbals cosmetics to Slovakia.

The company has continuously enlarged its team, which currently stands for 10 employees and few external colleagues.